Belgian fast food group QSRP has struck a deal to market US doughnut and coffee brand Dunkin’ in France, with the first French Dunkin' store to open in Paris in 2025.
The agreement between Belgian QSRP (Quick Service Restaurant Platform) and Dunkin' parent company Inspire Brands will grant QSRP exclusive rights to grow the Dunkin' brand (formerly Dunkin' Donuts) through local franchises.
Established in 1950, there are currently around 13,700 Dunkin’ outlets in operation across nearly 40 countries, including around 20 in Belgium. In Belgium, Dunkin' franchises are managed by Van der Valk International, a Dutch international hospitality chain run by the Van der Valk family.
The opening of Belgium's first Dunkin' store in Antwerp in 2020 drew a large enough crowd to require police intervention, after an announcement promised that the first hundred customers would receive a free box of doughnuts every week for one year.
QSRP CEO Alessandro Preda said that the Belgian group "fell in love with Dunkin'" from their first discussions, Belga News Agency reports. "This strategic partnership marks a key milestone for QSRP and Dunkin’, as we join forces to offer French consumers tasty coffee and donuts on a daily basis,” he said.
The Belgian group has said it is committed to opening numerous franchises throughout France, with the first due to open in Paris in 2025.
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Founded in 2014, QSRP manages upwards of 1,400 restaurants across Europe under various brands, either owned outright or through franchises.
Most notable brands managed by the Belgian group include fast food chains Quick and Burger King across Belgium and Luxembourg, as well as Belgian-born chicken chain Chick&Cheez, and fish product restaurants Nordsee in Austria and Germany.
