Tomorrowland returns to profitability following turbulent Covid-19 years

Tomorrowland returns to profitability following turbulent Covid-19 years
Credit: Belga

WeAreOne.World, the company behind Tomorrowland, recorded profits of around €8.4 million in 2023, according to the festival's annual accounts.

After two years of cancellations due to Covid-19, Tomorrowland was exceptionally organised in 2022 over three weekends (instead of two), with organisers making a profit of €18.6 million and generating sales of €164 million. These figures were published on Thursday in the Moniteur Belge.

The following year, Tomorrowland returned to a two-weekend format, generating a revenue of €129 million, with over €8 million in profit for 2023.

The company’s current net assets stand at €30 million. The festival incurred a cumulative loss of €13.6 million across 2020 and 2021 in the aftermath of the pandemic.

Local economy and sustainability measures

Over 1,200 Belgian suppliers were hired for the 2023 edition, which directly provided around 500 jobs, according to the festival organisers. A further 2,000 full-time and 15,000 temporary jobs were provided directly by the festival over the two weekends.

The festival organisation says it places a high priority on sustainability and social responsibility. "The festival aims to minimise its carbon footprint through recycling and the use of green energy," they stated, with plans to introduce reusable cups next year.

WeAreOne.World currently organises events in eight different countries, namely Belgium, Brazil, Colombia, Mexico, the Netherlands, France, Spain and the United Arab Emirates. Plans are being explored to potentially also hold the festival in Thailand.

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