Colruyt plans to open around one hundred urban stores under the Okay City brand by the end of 2032, focusing primarily on Antwerp, Brussels, and Ghent, the company announced on Tuesday.
The first store of this new concept was inaugurated on Tuesday in Berchem (Antwerp), replacing an old Okay Compact. These new stores are designed to better meet the needs of urban customers, the brand says.
Colruyt aims to open 30 Okay City stores by 2026 and targets a total of 100 by 2032. This plan was confirmed by the company, following a report by RetailDetail.
The brand foresees significant growth potential for dozens of additional stores in urban centres in the coming years. “Our focus will be primarily on Antwerp, Brussels, and Ghent, but Ostend and Liège, where a second branch is planned, are also in our sights,” stated the supermarket chain.
Colruyt seeks to strengthen its presence in urban areas, where its current market share of 20% is below the national average of 30%. “We want to achieve a minimum market share of 30% in cities as well,” explained Christophe Dehandschutter, director of Okay.
