Furniture chain Ikea Belgium on Monday demanded that the far-right Vlaams Belang party stop using its brand and corporate identity in its propaganda for a tougher migration policy.
Ikea Belgium is examining whether further steps are necessary, a spokesperson told Belga.
Earlier in the day, the far-right Flemish party presented a plan called “Ikea” (for ‘Immigratie Kan Echt Anders’, or ‘Immigration can really be done differently’) using the logo of the chain founded in Sweden.
Ikea said in response that it was “angry” that its right to its brand and corporate identity was being violated. “We try to take a position of political neutrality and we do not wish our brand to be used to suggest that we support certain positions when we do not,” it said.
