Médecins du Monde was able to call on Belgian rap star Zwangere Guy's voice for their latest campaign video released on Tuesday. The campaign, called "On s'en fout," aims to improve and facilitate access to health care for society's most vulnerable people.
On Tuesday, the international humanitarian and medical organisation Médecins du Monde launched their "On s'en fout" campaign (which translates to 'We don't care' in English), for which they enlisted the help of rap stars Zwangere Guy and Orelsan.
Zwangere Guy, the Brussels-based Flemish rapper, was joined by his French counterpart Orelsan, who will be gracing the stages of Dour Festival this summer, in lending their voices to Médecins du Monde's most recent campaign video.
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The "On s'en fout" campaign will see the organisation carry out targeted projects to help those who have been pushed into poverty as a result of the current energy crisis. The priority is for those in a precarious position to easily gain access to healthcare, regardless of where they came from.
The campaign's theme and tagline were arguably best exemplified by Zwangere Guy's words in the video, in which he said that "it doesn't matter what they look like, what religion they belong to, or where they come from."
Furthermore, the NGO criticised the exclusion of those on the verge of homelessness, sex workers and asylum seekers who have been sleeping outside the Petit Château centre from Belgian health services.
