As we near the end of 2022, we look forward to celebrating the festive season with our loved ones over the next few weeks. Many of us will enjoy time with our families and friends around a table, next to a fire, or even in the snow, feasting on delicious food and sharing festive drinks.
That’s why we’re sharing a few ‘Drops of Advice’ to highlight the importance of being wildly responsible while having fun this holiday season:
1. Food is your friend! Remember to grab a bite before and while consuming alcohol. Eating slows the rate at which alcohol is absorbed into your bloodstream and how quickly you feel its effects. Plus, food around this time of the year is always especially delicious!
2. Stay hydrated! Being well hydrated, by drinking non-alcoholic drinks and water, helps your body process the alcohol and flush it out of your system after it has been broken down.
3. Say “no” to top-ups! When having a drink, consider avoiding top-ups, especially if you’re not pouring it yourself as it makes it more difficult to keep track of how much you’re consuming.
4. Remember that All Drinks Are Equal. Whether you choose beer, wine, or spirits, a standard drink of each contains the same amount of alcohol. It’s not about what you drink, but how much you drink.
5. Be wildly responsible! Binge drinking is when a large amount of alcohol* is consumed rapidly within a short time. It leads to intoxication and can cause serious harm in both the short and the long-term. Moderate drinking is the best way to celebrate the holiday season and the start of the new year!
Keep yourself informed during the festive season!
What better way to enjoy the holiday period than to find out who knows more about alcohol among your family and friends? The DRINKiQ.com platform is a global, dedicated resource to help you drink responsibly.
Available in 16 languages, DRINKiQ.com is a responsible drinking platform that provides information and practical advice on alcohol, alongside a range of resources to encourage moderate consumption. This holiday season, #bewildlyresponsible and remind yourself of the effects alcohol can have on you and your body.
This article is sponsored by DIAGEO, a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is committed to changing the way the world drinks for the better by promoting moderation and addressing the harmful use of alcohol. This is a core pillar of Diageo’s 10-year sustainability plan, Society 2030: Spirit of Progress, which includes an ambition to reach one billion people with messages of moderation by 2030.
Drink Responsibly. DRINKiQ.com
(*) Most define a binge as four or more standard drinks over a short period for women, and five or more for men
