It’s a fact that the Dutch do it best when it comes to reality TV shows. The proof is in the latest research by casino777.nl who researched the Dutch TV market and discovered that the top six international TV hits have all originated there.
Reality TV shows like The Voice, Big Brother and Deal or No Deal all started in the Netherlands. Even though the US and the UK tend to steal the headlines when it comes to popular TV content, the Netherlands has always been a hotbed of creative talent.
The most successful Dutch TV exports, according to the number of countries they are aired:
- The Voice
- Big Brother
- Deal or No Deal
- Fear Factor
- The Bus
- Dating in the Dark
The most popular Dutch TV export is The Voice which was originally known as the Voice Of Holland when it was first shown in 2010 and it’s now available in 64 countries, which is more countries than Big Brother.
Did you also know that Big Brother is a Dutch creation and was first shown on Veronica in the Netherlands back in 1999? The show has been watched by more than 600 million viewers across 57 countries, including the US, the UK, India, Australia and Brazil. In the UK alone, according to Starcom, it has accounted for 23% of Channel 4’s £664 million revenue in 2007.
Deal or No Deal’s original name was Miljoenenjacht (Hunt/Chase for Millions) and the UK version has become the most popular worldwide in 2022 with 13 seasons on Channel 4. The US, Australia and Bulgaria have also aired the show for 11 years.
In fact, Dutch TV culture has taken over the world for the last 30 years and it’s almost down to one company, Endemol. They were founded in 1994 with headquarters in Amsterdam and are responsible for shows such as Big Brother, The Voice, Deal or no Deal etc. But why has Dutch TV taken over the world? According to an academic paper by the University of Groningen’s Berber Hagedoorn, this is due to the fact that Dutch TV culture has been “pillarised” and companies such as Endemol have capitalised on this tradition ever since commercial broadcasting was made legal back in 1992.
What are the longest running shows? Big Brother definitely wins the longevity battle. The Voice may be available in more countries but Big Brother has been running for 24 seasons in the US, compared with 22 seasons for The Voice. Regarding timelines, Big Brother has been around since 1999, while The Voice has been around since 2010.
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