Buy a single ticket for a plane journey; embark on a solitary stroll along the hiking trails; settle into a holiday club with a book in hand and arrange your day exactly as you please... The number of people choosing to travel alone is on the rise.
Why are solo travellers becoming more prevalent? As of 1 January 2023, slightly over half of Belgians are single. According to Statbel statistics, the proportion of single individuals in Belgium has increased by 35% over a span of 30 years, from 1993 to 2023. Hence, it is primarily a demographic observation.
The rise in the number of singles inevitably influences travel patterns. Being single often means that solo holidays are a convenient way of traveling without having to coordinate with friends who may be in relationships or have other commitments.
This demographic reality is changing societal attitudes, as observed by Olivier Masselis, co-founder of Hello Travel, an organisation overseeing three travel agencies dedicated specifically to solo travellers. In 2016, the website 'Girlfriend of Travel' was created, catering specifically to solo female travellers. Olivier Masselis also launched 'Les Aventureurs' for solo travellers aged 25 to 45 and 'Les Exploreurs' for those aged 45 to 60.
Shift in attitudes
The co-founder of these platforms spoke to RTBF about a shift in attitudes: "Solo travel, particularly traveling with strangers, is becoming increasingly normalised. When we launched in 2016, it was considered quite unusual. Nowadays, it is almost trendy."
"I believe it is because society is evolving, and there are more solo individuals. In any case, the younger generation, aged 25 to 45, is more accustomed to meeting new people through social networks."
There are also those who choose to travel alone simply because they prefer it. Such individuals prioritise the freedom to be alone, to take a break from their routines and to have complete control over their destination and schedule.
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Walking is a popular activity among solo travellers, both due to the nature of the activity itself and the availability of infrastructure along hiking trails that often cater to solo travellers with dormitory accommodations, single beds and communal dining tables. For those who truly seek solitude, the option of camping is sometimes available, although not all locations permit this.
Travel agencies are also adapting to this growing demographic of solo travellers. For instance, TUI Belgium acknowledges the demand for solo travel. A TUI spokesperson told RTBF that there are two types of solo travellers: those who seek isolation and tranquillity to escape the bustling nature of their everyday lives, and those who wish to meet new people, engage in sports activities, join excursions and connect with other solo travellers.
Financial impact and safety concerns
To accommodate this solo audience, travel agencies have made adjustments. During off-peak seasons, some hotels eliminate or reduce single supplements. Some solo travellers, however, find this additional charge burdensome and unfair, saying that it is unjust to burden single individuals with these costs.
Apart from the financial aspect, there are other drawbacks to traveling alone. Safety becomes a major issue, particularly for women traveling alone. Although many female solo travellers believe it is necessary to dispel the notion that traveling alone as a woman is inherently dangerous. Caution and discernment in solo travelling situations is advised regardless of gender.
What remains certain is that solo travel has a promising future. The demand is increasing, and travel options cater to various preferences and budgets. There is something for every style and budget and every personal need.
