In a surprising turn against technological advance, it appears that the compact disc (CD) format will not die in the hands of the older generation but is already enjoying a new lease of life with fans of a younger generation.
Recent data from a report by the French SNEP, the inter-professional organisation that protects the interests of the French record industry, reveals that the younger generation is leading the charge for physical media formats.
In an era dominated by streaming services, the resilience of the CD format is remarkable. Once considered obsolete, it now enjoys a dedicated and loyal following and the image of an ageing baby boomer clinging to their CD collection has been superseded.
According to the SNEP report, 43% of CD buyers are under 35, with an additional 20% between 35 and 44 years old. For vinyl – a format often associated with nostalgia – a majority (54%) of buyers are under 35 years old. Furthermore, the younger generations are also the most active consumers in streaming platforms.
Music you can hold
The question arises: why are young people gravitating towards CDs, a medium deemed by many as outdated? Several explanations can be considered. Firstly, physical formats are no longer solely a means of listening to music: a study last year revealed that 50% of vinyl aficionados do not even own a turntable. Could it be the same for CDs?
Today the CD is increasingly viewed as a collector's item, a piece of merchandise that signifies support for one's favourite artist or serves as a tangible representation of musical taste. Owning a CD allows enthusiasts to display their passion proudly in a personal library. Furthermore, those who do listen on a CD player enjoy a different listening experience to the transient habit of listening on streaming, an act that demands time and attention and so develops far less attachment to the music itself.
Crevette Records, one of Brussels' most renowned record stores. Credit: Crevette Records
The cultural shift towards CDs is further encouraged by marketing strategies. Take Orelsan's release of his album Civilisation in 2021, which featured fifteen different CDs, each with unique visuals corresponding to individual songs. This ultra-limited edition approach emphasises rarity and exclusivity, appealing to a dedicated fan base.
Similarly, French rap artists such as S-Crew, Laylow, and Vald, alongside K-Pop sensations like BTS and Blackpink, have contributed to making CDs fashionable once again.
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Despite the rise of streaming services, physical media still accounts for nearly a quarter of music sales in France, with CDs maintaining their position as the second-largest revenue source, trailing only behind streaming subscriptions. Meanwhile, vinyl continues its resurgence but remains half as popular as CDs.
In Belgium, physical music sales represent only 14% of the market, with vinyl overtaking CDs in popularity. But while CDs are experiencing a resurgence, it's premature to label it as a full-fledged comeback or a potential saviour for the music industry.
