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Knokke-Heist is once again the ultimate fashion hub of the coast during ELLE Fashion Week

Fashion lovers, plan your trip to Knokke-Heist in advance, because from 26 April to 5 May, the stylish seaside resort will once again be transformed into the ultimate fashion hub of the Belgian coast during ELLE Fashion Week. Imagine the first rays of sunshine, trendy boutiques and an atmosphere that breathes haute couture. Not to be missed!

Knokke-Heist is once again the ultimate fashion hub of the coast during ELLE Fashion Week

We kick off Fashion Week on Friday 26 April at 6.30pm on the Lichttorenplein with the ELLE Fashion Show with brands such as Printemps, Verso, Things that make you happy, Scapa, Patrizia Pepe, Marina Rinaldi and Caroline Biss, who will all present their brand new summer collection there. From styling and models to music and silhouettes, it promises to be an absolute blast. Will you come and watch too?

On the iconic pink Lichttorenplein, several fashion shows will also be hosted by presenter Justine De Jonckheere and you can spot the latest looks from top brands and local gems each Wednesday, Saturday and Sunday. From high fashion to street chic, these shows are where dreams (and wardrobes) come true. And the best part? You can even score your favourite items directly from nearby boutiques - what a luxury!

But that's not all - local merchants are also on hand to pamper you in their shops during Fashion Week. They roll out the red carpet and unpack exclusive deals to take your shopping experience to the next level. Customer is king, right?

Dress to impress, as a street style photographer scours the streets on fashion show days in search of the most fabulous outfits. Who knows, you might become the next fashion icon on the socials and digital screens of Knokke-Heist.

During ELLE Fashion Day on Saturday 27 April, you will enjoy various surprises and exclusive offers in boutiques selected by high-end magazine ELLE. From fashion and jewellery, to deco and art, in Knokke-Heist you will find everything on your doorstep. Discover the daily programme on ELLE.be and register to enjoy all the promotions.

Join for a delicious breakfast during Fashion Week at Hotel La Réserve Resort (Elizabetlaan 160). The ELLE Breakfast Club takes place on Saturday 27 April. You will receive a well-filled ELLE goodie bag to take home at both events.

Fashion magazine Marie Claire is also jumping on the bandwagon, bringing a touch of fashion to the streets. During the entire Fashion Week, you can admire beautiful silhouettes selected by the Marie Claire team in the main shopping streets of Knokke-Heist, ideal for those who love a relaxing session of window shopping. As icing on the cake, these showcased outfits will come to life at the exclusive Marie Claire Défilé, which is by invitation only on Saturday 4 May at Hotel La Réserve Résort.

On Tuesday 29 April, the Marie Claire Designer Day will continue with the aim of putting Knokke-Heist on the map as a fashion paradise even more than ever. From 10am to 6pm, young designers will have the chance to meet various retailers from both inside and outside Knokke-Heist, and present their collections to them. Knokke-Heist gladly plays a role in this special B2B story to give starting designers that extra push. Afterwards, local traders from Knokke-Heist and other fashion lovers can join a Fashion Talk by an inspiring entrepreneur in the evening.

So if you are a trendsetter or fashion enthusiast, or just looking for an excuse to treat yourself to some retail therapy: the ELLE Fashion Week in Knokke-Heist is the place to be!

Discover the full programme of ELLE Fashion week in Knokke-Heist at mykh.be/ellefashion week or pick up the well-organised inspiration guide at the tourist offices in Knokke (Zeedijk 660) or Heist (Pannenstraat 138).


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