Belgium's 'The Big Food Map' app launches to promote healthy eating

Belgium's 'The Big Food Map' app launches to promote healthy eating
The McDonald's outlet at Place de la Bourse is more integrated into its surroundings, experts say. Credit: Flickr

Health institute Sciensano launched 'The Big Food Map' app on Friday to conduct a citizen survey aimed at mapping the availability and cost of healthy food in Flanders and Brussels.

The app encourages citizens to share insights and experiences related to their food environment, helping authorities make these environments healthier and more eco-friendly.

Sciensano reports an increase in areas with more unhealthy than healthy food options, known as food swamps. There is also a link between the prevalence of fast-food chains like McDonald's, Burger King, and KFC, and convenience stores, and the number of overweight children in those areas.

The survey inquires about the availability of healthy meals in local supermarkets, the extent of advertising for unhealthy food, and whether local restaurants offer healthy food or fast food options.

It also explores local food culture and social norms, asking questions such as whether it is normal to eat out or cook at home, and whether healthy eating is encouraged or if fast food is the norm. Residents can express what changes they would like in their neighbourhood.

'Based on citizens' perspectives'

"There is already a map showing the average health score per area, but it is based on objective data such as the availability of shops and restaurants," Sciensano explained. "For the first time, this new score will be based on citizens' perspectives."

The citizen survey began on Friday and will run for several months. The project is coordinated by Sciensano in collaboration with the Institute for Agriculture, Fisheries, and Food Research (ILVO), Rikolto, Let Us, Artevelde University College, Leapforward, Hoplr, and Het Nieuwsblad, and is funded by the Flemish Agency for Innovation and Entrepreneurship (VLAIO).

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