Seven in ten Flemish car drivers find it difficult to notice motorcyclists on the road in time. As many motorcyclists get back on the road when spring arrives, the Flemish Foundation for Traffic Studies (VSV) and Flemish Minister for Mobility and Public Works Lydia Peeters are calling on motorists in a new campaign to "kijken kijken" ("look look") to see every motorcyclist.
Three-quarters of Flemish car drivers find it difficult to correctly assess the speed of motorcyclists, shows a new survey by the VSV. Seven in ten motorists say it is difficult to see them in time, and in 2021, 14 motorcyclists died in accidents involving a car.
Taking a second look before performing a manoeuvre on the road can help avoid a collision with a motorcyclist; this is what is behind the poster campaign which will start on Monday. Posters reminding motorists to look twice will be put up along main roads in Flanders.
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Two posters feature a motorcyclist accompanied by the slogan "More vulnerable than I look," and the call to "look out to see every motorcyclist." The campaign will run until 30 April.
The new awareness campaign was launched on Sunday, the sixth edition of Motorcyclists’ Day, at the Provincial Institute for Education and Training in the municipality of Asse, just outside of Brussels. At 19 locations across Flanders, motorcyclists are welcome to have their vehicles checked for free. They can also brush up on their driving skills in an agility course.
