PepsiCo has announced that it is acquiring Poppi, a brand of healthier soft drinks, for $1.95 billion (approximately €1.8 billion).
Poppi was launched five years ago during the early days of the COVID-19 pandemic. The drinks quickly gained success, reaching $500 million in turnover by 2024.
With no more than 5 grammes of sugar per serving, Poppi is marketed as a “functional soda” that contains ingredients purported to have positive health effects.
The acquisition reflects the growing market for lower-sugar alternatives to traditional soft drinks. Consumers are seeking practical and flavourful beverages that fit their lifestyle and growing interest in health and wellbeing, PepsiCo CEO Ramon Laguartasaid in a press release.
In 2024, Coca-Cola, PepsiCo’s major rival, attempted to acquire Poppi but was unsuccessful.
Coca Cola eventually launched its own brand, Simply Pop.
