A day before the Brussels Motor Show opened its doors to the general public for the 101st time on 11 January, it welcomed special guests and press for a preview day. The Brussels Times sent their least enthusiastic reporter – who doesn't even have a licence – for a test drive of the event.
The Motor Show is returning to Brussels with 63 different brands on display to showcase the diversity of vehicles on the Belgian market.
This year's preview featured welcoming words from outgoing Prime Minister Alexander De Croo (Open VLD), City of Brussels Mayor Philippe Close (PS), and King Philippe, who after pressing a large red button declared the Brussels Motor Show officially inaugurated.
EVs everywhere
From dramatic showcases of cars on a pseudo mountain, to simple light-up signs and high-tech backgrounds, it was impossible not to notice the abundance of electric vehicles (EVs).
Mercedes' EV display. Credit: The Brussels Times
Regardless of where you stand on EVs, the Brussels Motor Show made it clear that they are not just a phase but rather the future of the mobility industry.
BYD, known for their EVs, on display. Credit: The Brussels Times
Both international and European EVs were showcased – marking a temporary truce in the ongoing tax wars on electric vehicles from China.
Cybercars and classics
Tesla display. Credit: The Brussels Times
The Motor Show is also a place where old meets new. While Tesla shines with its futuristic looking cyber car and droids straight out of a sci-fi film, the expo made sure to bring a little classic flair.
Autoworld Museum Brussels. Credit: The Brussels Times
Golden oldies were featured in the expo, courtesy of the Autoworld Museum Brussels and Belgian Historic Vehicle Association (BEHVA).
BEHVA display. Credit: The Brussels Times
From cars to clothes
But the event isn't limited to vehicles: it's also about lifestyle. Throughout the expo, there are shops where visitors can buy all the accessories they desire to feel like part of the automotive industry.
Clothes on sale. Credit: The Brussels Times
Whether you are on the hunt for decorative plaques, souvenirs, model cars, or even jackets, the Brussels Motor Show is the perfect place for a shopping trip.
Simulators, shows and special displays
While the Motor Show highlights which vehicles are out there for everyday use or for a drive in style, it also includes the display of special vehicles, such as solar-powered race cars.
Solar car. Credit: The Brussels Times
Driving simulators, a special Red Bull bike show and a Hot Wheels stand for younger visitors also bring the expo to life.
Hot Wheels stand. Credit: The Brussels Times
The colossal exhibition may leave visitors lost in a sea of almost unnaturally shiny cars. But in between the high-tech displays, enthusiastic brand representatives and innovative car designs, this Brussels Times reporter nevertheless started wondering: maybe it is time to learn to drive.
The Brussels Motor Show will be held at Brussels Expo until 19 January. More information can be found online.
