Tesla experienced a significant drop in electric vehicle sales in France last month, with a 63% decline.
In January 2024, the American automaker sold 3,118 vehicles in France, but this number plummeted to just 1,141 last month.
This decrease is significantly larger than the market average, which saw only a 0.5% decline in electric vehicle sales.
Although there is no immediate explanation for the decrease, Bloomberg speculates that Tesla CEO Elon Musk’s increasing involvement in political matters, often aligning with populist or right-wing politicians, could be a factor.
Consumers may be turning away from Tesla to avoid being associated with the controversial billionaire.
Across Europe, Tesla’s sales fell by 13% last year, with Germany experiencing a 41% drop.