Amazon announced on Thursday its plans to launch an online platform for Belgium "in the coming months" confirming rumors of the move leaked to Business Insider.
For some years, Belgian consumers have had access to Amazon in their own language via the French Amazon platform, the German platform or the Dutch service.
By launching a uniquely Belgian platform, Amazon wants to "offer great added value" locally. The exact website domain name for the Belgian webshop is still uncertain, as www.amazon.be is owned by Amazon Insurance, an agent of Baloise Insurance.
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More information about Amazon's launch is not available, but the platform promises to tailor its services to Belgian consumers, such that there will be customer service available in French, Dutch and English.
In Wallonia, Amazon is already an established actor in the e-commerce scene thanks to its French store. In Flanders, it may face competition from Dutch online shops bol.com and Coolblue.
