The short format of YouTube, inspired by Instagram stories, is celebrating its one-year anniversary in Belgium. According to the platform, more than 1.5 billion users log in each month to view content on YouTube Shorts.
Also, according to Google, in April 2022, YouTube Shorts - created from snippets of long videos - generated more than 100 billion views. It is a sign of success that, at first glance, might come as a surprise. It must be said that Shorts remain a minority on YouTube, but the platform, and obviously the creators, believe in it.
To further develop this feature, Google is offering the tools again, such as a "green screen" function, multi-format analytics and the ability to upload videos available on the platform into new unique content via Shorts. For this, YouTube has launched two new video editing tools, Cut and Green Screen, available on Shorts via iOS (and soon for Android).
As a result, channels uploading both short and long-form videos have accumulated more viewing time and increased their subscriber numbers more than channels limited to long-form videos.
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"Shorts have become an essential part of the YouTube experience for our creators and viewers,” said Neal Mohan, Chief Product Officer at YouTube. “Watched by more than 1.5 billion active users monthly, this product grows thanks to the creativity of our community."
"While we're still in the early stages of Shorts, we're already looking forward to continuing to innovate and evolve the product so our creators can share more and connect with their audience while increasing their reach and revenue opportunities on the platform."
For YouTube, a new trend specific to the platform is taking shape: the rise of the creator and the so-called multi-format artist. By continuously moving from a Shorts video format to a live, long or audio format on YouTube, multi-format creators and artists benefit from an infinite stream of content combinations. This allows them to maximise their creativity, reach and connections to their community and income.
