The European Commission announced a series of measures on Friday to support winegrowers across the continent.
The European wine sector, though still a global leader, is facing declining consumption and uncertain harvests due to climate change.
The new measures primarily aim to reduce overproduction in the sector. Wine consumption in Europe has never been lower over the past three decades, and traditional export markets are also under pressure.
Threats from US President Donald Trump to impose 200% tariffs on European wines in retaliation for planned European tariffs on bourbon, are further exacerbating the situation.
In an effort to prevent surpluses and stabilise prices, the Commission plans to adjust regulations, giving member states more leeway to uproot excess vines and remove unripe grapes before harvest.
Additionally, replanting permits would be extended from three to eight years, providing farmers with more time to assess demand.
The Commission also aims to support winegrowers planning investments to make their vineyards more resilient to climate change.
Financial assistance for these investments would increase from 50 to 80 percent. On the demand side, the Commission seeks to enhance visibility for alcohol-free and low-alcohol wines, including through common product names.
"I am convinced that our proposals will help stabilise the market and enable producers to seize new opportunities and meet changing consumer expectations," said Agriculture Commissioner Christophe Hansen.
He urged member states and the European Parliament to swiftly approve the proposals so they can take effect by the end of this year or early next year.
The European winegrowers’ umbrella organisation (CEEV) welcomed the proposal but warned it would fall short if Trump follows through on his tariff threats, potentially dragging the sector into a trade war.
"The closure of the US wine market to our wines is already a reality, as importers have halted all shipments fearing the potential tariffs. This is costing EU wine businesses €100 million per week," said Secretary-General Ignacio Sanchez Recarte, sounding the alarm.
