After two years of Covid-related disruptions, Europeans and particularly Belgians, are eager to resume their holiday routines this summer.
While it is challenging to provide precise data, there are indications that Belgians are returning to their pre-pandemic holiday rhythm. According to a survey by HelloSafe, 86% of Belgian holidaymakers plan to travel abroad, with 53.5% having a budget exceeding €600 per person. However, over half of those who won't travel consider holidays too expensive.
Pierre Fiévet, the spokesperson for the Association of Tour Operators ABTO, stated in a recent article in Le Soir that the season started well in early 2023 compared to the previous year.
Belgians have resumed their habit of making early bookings, and there was a surge in bookings during the new school holidays in May. Prices during this time are lower than in July and August, and many holidaymakers tend to wait until the last minute due to external factors like weather. Demand for destinations outside Europe and European summer destinations is promising, he told the newspaper, with booking capacity still available.
Tui Belgium is also confident about summer holidays, noting a 9% increase in bookings from French-speaking families compared to the previous year. Traditional destinations like Spain and Greece remain popular, along with destinations offering excellent value for money such as Turkey, Tunisia, and Egypt, where all-inclusive packages are often chosen, allowing holidaymakers to better manage their budget. Egypt has seen significant growth in the number of French-speaking visitors.
By booking their summer holidays early this year, Belgians had a wide range of options and take advantage of promotions. Some destinations for July and August are almost fully booked, and last-minute deals are becoming scarce. The desire to travel is evident, with an average budget of €1,424 per person for nine days, similar to the previous year.
However, there is also a desire to stay closer to home. In the Ardennes region, where the primary clientele consists of Dutch-speakers, cottage and lodge owners have stated they are optimistic of a good season.
Sunny weather will play a crucial role in attracting customers to stay in Belgium. Overall, holidays are still popular among Belgians, with a strong desire to travel and explore various destinations both within and outside of Europe.
