Belgium's Radio 2 increases market leadership

Belgium's Radio 2 increases market leadership
Illustration picture shows the Reyers tower at the site of the VRT Flemish public broadcasting company (Vlaamse Radio en Televisie), after searches in the offices of VRT Radio 2, in Brussels, Monday 28 August 2023. Credit: Belga

Radio 2 has strengthened its position as the largest radio station in Flanders with a market share of 25.08% between September and December 2024.

This marks an increase of 0.86 percentage points compared to the May-August period when the station experienced a minor loss. The new listener figures were released by the Centre for Information on Media (CIM).

Notably, Studio Brussel has recovered, climbing to 8.22% (+1.16 percentage points) after nearly a 2 percentage point drop in the previous measurement period. This surpasses Radio 1, which registered a decline to 7.03% (-1.88 percentage points). MNM also shows slight growth, from 5.66 to 6.36% (+0.7 percentage points).

Qmusic remains the second most popular station in Flanders but has fallen to 13.7% (-1.11 percentage points). Meanwhile, DPG’s other station, Joe, remains stable at 12.34% (+0.28 percentage points). Play Nostalgie (3.97 to 4.59%) and Willy (1.91 to 2.38%) both make gains. Klara (VRT) remains nearly unchanged at 1.86%.

RTL down

In French-speaking Belgium, Nostalgie has become the new market leader with 14.95% (+1.02 percentage points), following a close contest with Radio Contact (13.24%; -0.3 percentage points) and VivaCité (12.92%; -0.78 percentage points).

Bel RTL has lost 1.33 percentage points (from 11.79% to 10.46%), while Classic 21 remains almost stable at 9.77 percent.

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